Here’s a very good example of how some parts of the TV industry still have their heads buried firmly in the sand when it comes to how online video is going to radically change their business.
“The Long Tail…is not an economic reality and it has almost no relevance to the economics of the television business”. A quote from Shelly Palmer, chairman of the national Advanced Media Technology Emmy Awards Committee
Oh dear.
(Courtesy of
2 comments ↓
Antionio — too bad you still have your hands over your eyes! Here’s how Chris responded to Mr. Palmer:
“If you define it as “video delivered primarily via broadcast channels” (ie, “commercial television” made and distributed by the people who make up the NATPE audience), I’m entirely with you–the LT is not yet a strong driver there and may never be, mostly because the economics of broadcast delivery aren’t changing much.”
Dear Someone who can read,
I don’t really understand your point - you’ve taken Chris’ comment completely out of context. What he’s saying is that the Long Tail doesn’t have an effect if we’re just talking about TV being commercial video through broadcast channels - but this simply isn’t the case.
As far as I see it it’s fairly simple. Users watching (and potentially buying) niche (and in some cases user generated) content directly over the internet is going to affect the TV industry. In my opinion it will affect the industry a great deal. Anyone who doesn’t believe this is going to have a shock when it actually starts to happen.
Antonio
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