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	<title>Comments on: Web 2.0: Please can we have a rebrand?</title>
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	<link>http://antoniogould.com/2007/11/13/web-20-please-can-we-have-a-rebrand/</link>
	<description>Executive Producer: Digital / Multiplatform</description>
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		<title>By: Antonio Gould &#187; Blog Archive &#187; Blue Peter 2.0</title>
		<link>http://antoniogould.com/2007/11/13/web-20-please-can-we-have-a-rebrand/comment-page-1/#comment-47533</link>
		<dc:creator>Antonio Gould &#187; Blog Archive &#187; Blue Peter 2.0</dc:creator>
		<pubDate>Wed, 14 Nov 2007 08:06:40 +0000</pubDate>
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		<description>[...] &#171; Web 2.0: Please can we have a rebrand? [...]</description>
		<content:encoded><![CDATA[<p>[...] &laquo; Web 2.0: Please can we have a rebrand? [...]</p>
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		<title>By: Antonio</title>
		<link>http://antoniogould.com/2007/11/13/web-20-please-can-we-have-a-rebrand/comment-page-1/#comment-47492</link>
		<dc:creator>Antonio</dc:creator>
		<pubDate>Tue, 13 Nov 2007 23:05:22 +0000</pubDate>
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		<description>Ah, yes I&#039;d forgotten about &quot;social media&quot;. I&#039;ve actually started using this a bit already.

I guess what pips it over the other two (both of which are leaps forward) is that it&#039;s not platform or technology focussed, it&#039;s about the communication itself. Before long we&#039;ll not be even mentioning the web anyway, we&#039;ll just see it as always having been there. 

Social media it is then. Thanks! That&#039;s been bugging me for ages.</description>
		<content:encoded><![CDATA[<p>Ah, yes I&#8217;d forgotten about &#8220;social media&#8221;. I&#8217;ve actually started using this a bit already.</p>
<p>I guess what pips it over the other two (both of which are leaps forward) is that it&#8217;s not platform or technology focussed, it&#8217;s about the communication itself. Before long we&#8217;ll not be even mentioning the web anyway, we&#8217;ll just see it as always having been there. </p>
<p>Social media it is then. Thanks! That&#8217;s been bugging me for ages.</p>
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		<title>By: Nick Booth</title>
		<link>http://antoniogould.com/2007/11/13/web-20-please-can-we-have-a-rebrand/comment-page-1/#comment-47491</link>
		<dc:creator>Nick Booth</dc:creator>
		<pubDate>Tue, 13 Nov 2007 21:58:30 +0000</pubDate>
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		<description>Social Web ?</description>
		<content:encoded><![CDATA[<p>Social Web ?</p>
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		<title>By: DK</title>
		<link>http://antoniogould.com/2007/11/13/web-20-please-can-we-have-a-rebrand/comment-page-1/#comment-47484</link>
		<dc:creator>DK</dc:creator>
		<pubDate>Tue, 13 Nov 2007 19:25:43 +0000</pubDate>
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		<description>Social media... :-)</description>
		<content:encoded><![CDATA[<p>Social media&#8230; <img src='http://antoniogould.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
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		<title>By: Pete Ashton</title>
		<link>http://antoniogould.com/2007/11/13/web-20-please-can-we-have-a-rebrand/comment-page-1/#comment-47470</link>
		<dc:creator>Pete Ashton</dc:creator>
		<pubDate>Tue, 13 Nov 2007 13:47:14 +0000</pubDate>
		<guid isPermaLink="false">http://antoniogould.com/?p=92#comment-47470</guid>
		<description>The social internet

(&quot;web&quot; is a misnomer really).</description>
		<content:encoded><![CDATA[<p>The social internet</p>
<p>(&#8220;web&#8221; is a misnomer really).</p>
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