Just tried to email you actually but your email address is bouncing..

A

web producer / manager / designer / editor / content manager – they can be inter-changeable, depending on who you speak to.

But technology is often easier to describe, with a list of specifications that can be reeled off.

We’re in a period of transition, I hope as the technology becomes more familiar that these attitudes will begin to change…

This is an interesting post as I’ve published and article titled Digital Project Management – An Underrated Discipline a long while ago. Quoting the article: “So most organisations dump digital projects on some already overworked marketing or IT person.” This quote, IMO, highlights the problem and aligns well with what you’re saying on having someone such as a “Film Director” to manage the project.

I agree with you. Funnily enough I think I came up with a good analogy today about this. I think it’s like the difference between a director knowing what a good shot looks like and exactly how to make that shot happen with the right settings on the camera (if that makes any sense).

A good understanding of tech is important, but my experience is that you don’t have to be a programmer to have that – and the problem with too much technical knowledge is it can limit your creativity. I’m trying to unlearn a lot these days!

Antonio

I’m all for new ideas and new perspectives and sometimes that comes from someone who’s looking from the outside-in, although, as you point out, it’s often hard to get people to feel comfortable about getting involved…

In my experience as a web designer and project manager, I have found that the people who work with this technology day-in, day-out will have a better understanding of what works and what doesn’t, in terms of setting objectives and how to achieve them.

Great comment – you’re spot on I think..

The real ideas people are just about to set up their own agencies, making more money out of other people slaving away for them instead of doing it themselves…