New Work: Misfits (Six to Start / E4 / Nokia)
by Antonio on 05/11/09 at 2:58 pm
Recently I’ve been working with the mighty Six to Start on the digital content for E4′s upcoming drama Misfits.
Here’s the shizzle on the show:
When five young outsiders on Community Service get caught in a strange storm they quickly discover that they have developed superpowers, but unlike their more conventional superhero counterparts, they don’t trade in their Reebok classics and ankle tags for capes and tights.
I’m helping the team to deliver a bunch of sponsored content for Nokia, most of which will be in-character social media content – all very exciting. We’re doing some stuff that hasn’t been done before – the Guardian wrote about it last week if you want to know more.
I’m really excited about working with Six to Start – they’re doing loads of good stuff at the moment.
And watch the drama, I think it’s going to be a good one..

Ben
Dec 28th, 2009
I caught an episode of this by chance the other day, interesting idea and love the different approach to the online presence.