Glad you enjoyed it! Really recommend checking out more of Danah’s work – she’s really good on this stuff.

A

Infobesity is a known problem but the parasocial side of social media is a new phenomena. How far does Facebook/Twitter personalise celebrities and how far does it encourage people to frame themselves as micro-celebrity brands?

Likewise, the option of homophiliy has never been so available but flocks make me fundamentally uneasy. I always jump at the chance to debate a christian or tory.

Naysaying aside, the possibilities of models that naturally support attention flow with contextualised, pertinant and novel content are hugely exciting. My guess is that when this works well, adverts will actually be welcome commercial content.